Digital Marketing

What is Digital Marketing?

Digital Marketing is the marketing of products or services using digital technologies, mainly through the internet, and also mobile phones,  display advertising, and any other digital medium.

Why Digital Marketing?

Traditionally when a new business starts, they are going for physical marketing strategies such as print ads, coupon mailers, big signs of boards near the shop or near the roads, newspaper advertising, magazines, telephone books, etc. But businesses will not get huge income by using these things. By using these traditional methods, they are targeting only the nearest customers. So they can not sell their products or services on a wider basis. Also, these marketing methods cost heavily. So businesses can not earn profits. 

But if you are entering into digital marketing, you can market your product more broadly. Today every single person having a mobile phone. Most probably, they are using smartphones. Also, the world is getting busy day by day. Therefore the majority of people use to buy any kind of good online. They expect to find everything from the internet. Also, people are looking for fo reviews about businesses, details of shops, prices ad designs, etc. So if business steps into digital marketing, they can earn money a lot. There are loads of benefits if you using digital marketing. They are, 

• Low Cost compared to traditional marketing strategies. (Cost-effective)
• Huge income to the investment that is spending on digital marketing. 
• It can develop brand name easily.
• It can target a particular customer group. (Market segmentation).
• Ability to enter into the global market.
• The ability of getting immediate feedback from customers.
• Increased exposure of products and services.
• The ability to measure the performance of the marketing campaign.

Digital Marketing Trends in 2020

1. Voice Search
This means searching any product using our voice. Sometimes we can describe what we really wants through a voice instead of typing words and search. Today there are number of voice search elements in devices. they are Amazon's Alexa , Apple Home pod , Google Home and Microsoft Cortana. Which gives immediate answers to our voices. these things are installed in smartphones , laptops , etc.

2. Chat bots 
Chat bots are used highly in past couple of years. They offer real time assistance to the customers. This will improve the customer experience a lot. Also chat bots asks questions from the customer to realize what customer really wants.

 
3. AI and Machine Learning
AI helps to anticipate future customer behavior according to the collected data. By analyzing collected data businesses can engage with their customer more effectively and can make more sales. Today many big businesses use big data to enhance their customer service. As an example Pizza Hut determine big data to determine best delivery time of their product.

4. Email Marketing 
Email marketing is also popular in these days. Lot of businesses sending emails to their active customers about the offers , newly products , changes in policies and etc. These type of emails coming as promotions. This will help a lot to businesses to engage with customers rapidly. 

5. Augmented and Virtual Reality Marketing
This is also kind of a trend in marketing. The best example is for this is Michael kors sunglasses in Facebook. In here customers can feel the live experience of wearing a sunglasses. Customer can change colour or design if needed. 

 
6. Video Marketing
This means upload and share videos or stories through Facebook , Instagram , Youtube , Linkdin , Snapchat , etc. Today majority of people using social media and videos and stories are a huge opportunity to get in touch with customers. Businesses can share their existing customer experience via stories and videos.

7. Shoppable Posts
This means selling products through social media directly. As an example there are some small businesses sell their product through Facebook pages on cash on delivery method.

8. Micro Influencers
These are kind of people who have considerable fan base among the social media. Businesses hire those persons to market their products through these people. Then businesses can cover large number of customer base through one person.

Conclusion

Digital Marketing is getting more technological base by day and day. Now AI and machine learning technologies are used and businesses targets niches in the market. The way of collecting customer data and the way of influencing and interacting with customer is keep changing. New technologies arrives and marketing trends gets more strategic background. Be ready! Here comes trends of 2020.

Thank you :)